Simeon Poulin



IBM Smarter Planet II

Reimagining a global marketing site with responsive, faceted browsing In 2013, I collaborated with an internal content strategy team at IBM to help craft a new iteration of their Smarter Planet site.  The goals of the redesign were to implement faceted browsing in place of the traditional linear flow that had been used. The site was […]


Dish Network (Pitch)

I worked closely with another Experience Designer, Ozge Kirimlioglu on a team that was directly overseen by Havas’s Global Chief Digital Officer, Sean Lyons. Together, we crafted the digital aspect of the pitch. The concept was to present 3 animated user journeys that would illustrate proposed digital products and the user needs that they addressed. Three personas […]

2013-03-01 17.18.24

NYRR – NYC Half Marathon App

I worked with Doublespace to plan the UX design of a mobile app for the 2013 NYC Half Marathon. Art Direction was provided by Asher Sarlin. The app was targeted primarily towards runners, but was also intended to be useful for spectators to track runners in the race. The app was also integrated with RunTheCity and […]