What is Think Academy Think Academy is IBM’s global, internal, learning and development platform. It is the largest corporate MOOC (Massive Online Open Course) in the world. Think Academy contains 23 courses that range from general technology topics to specific IBM products and initiatives. What was it when I came there? A beautiful site that IBMers […]
This is an infographic I created to illustrate the greater IBM eco system with respect to a audience size, engagement level and a customer’s stage in the traditional purchase path. The graphic was used as a tool to help determine strategic digital initiatives. (The data is accurate as of October 2013).
Creating an e-commerce experience that puts the user first In 2014, I was lead UX designer on a team redesigning Keurig’s e-commerce site. The primary goal of the project was to create a cohesive responsive e-commerce experience. The secondary goal was to address the brand strategy of Keurig and Green Mountain Coffee. The project was initiated […]
Reimagining a global marketing site with responsive, faceted browsing In 2013, I collaborated with an internal content strategy team at IBM to help craft a new iteration of their Smarter Planet site. The goals of the redesign were to implement faceted browsing in place of the traditional linear flow that had been used. The site was […]
I worked closely with another Experience Designer, Ozge Kirimlioglu on a team that was directly overseen by Havas’s Global Chief Digital Officer, Sean Lyons. Together, we crafted the digital aspect of the pitch. The concept was to present 3 animated user journeys that would illustrate proposed digital products and the user needs that they addressed. Three personas […]