simeon poulin

In 2011, I was hired by Kaplan Test Prep to design a blog for their Marketing Department. I worked directly with their Art Director and Marketing team to assess the needs of the blog and how I could best serve their needs. The blog is built in WordPress and the theme is a customized one based on Gemer.

I began with mapping out the IA for the entire site.

Kaplan Test Prep - Overall IA

I then broke down how this framework would function within WordPress’s system of Posts, pages, and Tags.

Kaplan Test Prep - WordPress Structure

I then moved on to wireframing all the pages within the site.

Kaplan Test Prep - Wireframe Example 1

Kaplan Test Prep - Wireframe Example 2

Kaplan Test Prep - Wireframe Example 3

Finally moving on to full comps and building the site in WordPress.

Kaplan Test Prep - Home Page Comp

Kaplan Test Prep - Individual Post Comp

Kaplan Test Prep – Home Page Comp