As part of an overall effort to integrate testing more tightly into the overall culture of the studio, I formed an informal group with experience and visual designers as well as developers, strategists and digital content experts from various teams within the lab. The primary goal of the group was to get objective regular feedback from users that are not on the core design team.
The secondary goal of the group was more personal – to get people from the various groups to talk, share best practices, techniques and generally get to know one another.
Sessions are 1 hour long every 2 weeks and take place in the studio. Each session consists of 4-5 teams that are testing material such as design, UX, copy or any element that could benefit from external feedback. Each team also includes at least one tester who volunteers to test another team’s material.
The sessions are informal but the format that has been successful so far is: