Simeon Poulin

Dish Network (Pitch)

I worked closely with another Experience Designer, Ozge Kirimlioglu on a team that was directly overseen by Havas’s Global Chief Digital Officer, Sean Lyons. Together, we crafted the digital aspect of the pitch.

The concept was to present 3 animated user journeys that would illustrate proposed digital products and the user needs that they addressed.

Three personas were chosen based on initial research done by Havas Strategy. The team then sketched out a rough user journey for each one.

Initial Persona/journey sketch for Persona 2, Clara

image4

 

The journeys were then imagined as an animation, with considerations for opportunities for Dish to add value.
image10

The initial storyboards were then given a rough animation and refined. 
image18
Animation notes with UI

Simultaneously, the user experience for the digital aspects of the journey were developed and refined.
image17
UX and UI Design for DishLatino

image14
UX and initial UI design for package picker with add ons

The script for the animation was finalized and recorded in-house.

Finally – all these elements were combined for a final animation that was shown to Dish Network executives.Click below to view all three final animations:

Screen Shot 2015-06-08 at 1.54.10 PM
Click to view final animation for Persona 1, “Brad” (Password: SamsPass1″)

Screen Shot 2015-06-08 at 2.00.01 PM
Click to view final animation for Persona 2, “Clara” (Password: SamsPass2″)

Screen Shot 2015-06-08 at 2.02.03 PM
Click to view final animation for Persona 3, “Rosemary” (Password: SamsPass3″)

The Pitch was coordinated between Havas’s Chicago office leading the pitch and NY office supporting with digital. We won the pitch to become digital AoR.