Simeon Poulin

IBM Think Academy

What is Think Academy

Think Academy is IBM’s global, internal, learning and development platform. It is the largest corporate MOOC (Massive Online Open Course) in the world. Think Academy contains 23 courses that range from general technology topics to specific IBM products and initiatives.

What was it when I came there?

A beautiful site that IBMers loved. There were just some core usability and retention issues. There was high traffic when promoted internally, but a high bounce rate for many pages. We also had inconsistent and inaccurate reporting.

Several pain points were identified in the overall user flow.


How have I improved it?

I have focused primarily on three areas: increasing overall traffic,  user retention, and improved reporting. Also introducing features that add value to IBMer’s core experiences.

Redesigned Home page to drive traffic.

IBM Think Academy 2016-01-13 22-15-15


Improved viewer retention by introducing new features that add value to IBMer’s core experiences.

A personalized Scorecard that tracks a users progress and gives them recommendations based on their behavior. 

IBM Think Academy | Extras: Dashboard 2016-01-13 22-18-03


Improving the designs of interactions between IBMers on the platform

IBM Think Academy | Cloud 2015: Pause & Think 2016-01-14 11-38-50


Quizzing users on their retention of information from the topics.

IBM Think Academy | Quiz 2016-01-14 10-36-29


I also helped design and launch a new mobile app (Minutes) to help address user feedback around time scarcity. 




Results so far

  • Visits to the platform increased by 1.5 million in 2015
  • Mobile usage is getting higher. Mobile platform downloaded
    75K times
  • New Think40 pages improved topic completion rate by 37%

Improved User Feedback

User feedback (Remote/In-person user testing + Surveys)

Screen Shot 2016-01-14 at 10.37.37 AM

Improved Analytics reporting

Screen Shot 2016-01-14 at 10.21.04 AM

Proposed Solutions

A simplified, customized content structure that focuses on surfacing content based on system user data and explicit user input. 



Simplified Scorecard experience that helps users focus on metrics that matter to them.


Playlists feature that would allow users to curate and save sets of content that can be shared with other IBMers.

Video player page


Improved Navigation that allows for clearer way-finding and tracking for users