Think Academy is IBM’s global, internal, learning and development platform. It is the largest corporate MOOC (Massive Online Open Course) in the world. Think Academy contains 23 courses that range from general technology topics to specific IBM products and initiatives.
A beautiful site that IBMers loved. There were just some core usability and retention issues. There was high traffic when promoted internally, but a high bounce rate for many pages. We also had inconsistent and inaccurate reporting.
Several pain points were identified in the overall user flow.
I have focused primarily on three areas: increasing overall traffic, user retention, and improved reporting. Also introducing features that add value to IBMer’s core experiences.
Redesigned Home page to drive traffic.
A personalized Scorecard that tracks a users progress and gives them recommendations based on their behavior.
Improving the designs of interactions between IBMers on the platform
Quizzing users on their retention of information from the topics.
I also helped design and launch a new mobile app (Minutes) to help address user feedback around time scarcity.
User feedback (Remote/In-person user testing + Surveys)
Improved Analytics reporting
A simplified, customized content structure that focuses on surfacing content based on system user data and explicit user input.
Simplified Scorecard experience that helps users focus on metrics that matter to them.
Playlists feature that would allow users to curate and save sets of content that can be shared with other IBMers.
Improved Navigation that allows for clearer way-finding and tracking for users