Simeon Poulin

VIP Art Fair

Changing the way people experience art online

In 2012, I worked as the Interactive Creative Director. I was brought in for VIP’s second year of operation to help design VIP 2.0. I coordinated with the in-house development and marketing teams and oversaw all creative and product development.

Information Architecture
VIP Art Fair Overall IA Overall information architecture with timeline considerations (marketing push, pre-fair, during fair)

Wireframes
Initial wireframes were designed based on existing design and updated based on user research. These were developed with the input of the in-house development team.

VIP-Booth-WF-Detailed-Notes
VIP Booth Wireframes with detailed notes

VIP-Landing-WF
VIP Fair Landing Page Wireframe

VIP - Favorites and Tours
VIP – Favorites and Tours Wireframe

Holistic creative direction was refined as well and implemented across multiple channels including print advertising. This campaign ran in all major international art publications in order to create awareness for the second installment of the fair in 2012. (This example is from the December 2011 issue of Art Forum)


Motion graphics for all video content was also produced.


Web Designs
VIP Art Fair Home 2011 (Pre Fair)The Pre-fair Home page

VIP-Fair Landing Page VIP-Fair Landing Page – The Fair Dashboard

VIP-Interactive Map VIP-Interactive Map, Users can create customized Routes through the fair

VIP-Favorites and Tours functionality VIP-Favorites and Tours functionality

VIP-Booth Displaying Sold Artwork VIP-Booth Displaying Sold Artwork