In 2012, I worked as the Interactive Creative Director. I was brought in for VIP’s second year of operation to help design VIP 2.0. I coordinated with the in-house development and marketing teams and oversaw all creative and product development.
Initial wireframes were designed based on existing design and updated based on user research. These were developed with the input of the in-house development team.
Holistic creative direction was refined as well and implemented across multiple channels including print advertising. This campaign ran in all major international art publications in order to create awareness for the second installment of the fair in 2012. (This example is from the December 2011 issue of Art Forum)
Motion graphics for all video content was also produced.